Raw-material library for UGC

Welcome to DansUGC — the raw-material library for UGC

DansUGC is a library of 5,000+ real UGC (user-generated content) reaction clips for marketing mobile apps, consumer apps, and DTC brands. Instead of booking creators and waiting days for every shoot, you browse a huge library of authentic reactions and drop them straight into your ads and organic videos.

Our mission: the "Unsplash of UGC"

Unsplash made high-quality photography instantly available to everyone. We're doing the same for UGC.

Our mission is to be the raw-material library for UGC — the place you open whenever you need an authentic reaction clip, the way you'd open a stock library for a photo. A massive, searchable, ready-to-use collection of real human reactions that you customize into creative that's unmistakably yours.

That means:

  • Breadth — thousands of clips across formats, niches, creators, and emotions.

  • Speed — find a clip and start editing in minutes, not days.

  • Authenticity — every clip is real, so it actually performs.

Made by real humans — never AI

The most important thing about DansUGC: all our clips are made by real humans. We never use AI. Always real people.

AI-generated "UGC" looks off, erodes trust, and gets flagged by platforms. Real reactions from real people are what make UGC-style creative convert — and that's all we do. Read more about why →

The creators behind the clips

Our clips come from a roster of 50+ creators — real people across different looks, styles, and niches, so you can find the right face for your brand.

👉 Meet the roster: dansugc.com/roster

Where to go next

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