The B-roll Marketplace: 5,000+ real UGC reactions

The B-roll Marketplace: 5,000+ real UGC reactions 

The B-roll Marketplace is a library of 5,000+ UGC (user-generated content) reaction clips built for marketing mobile apps, consumer apps, and DTC brands. Instead of commissioning a creator and waiting days for a shoot, you can browse thousands of ready-to-use reaction clips and drop them straight into your ads and organic videos.

Every clip is a short, authentic reaction — the kind of "real person on their phone" moment that makes UGC ads convert. 

Who it's for

The marketplace is designed for teams that ship a lot of short-form video:

  • Mobile & consumer apps looking for scroll-stopping hooks and reactions for paid social.

  • DTC brands that need a steady supply of fresh UGC without booking creators for every concept.

  • Performance marketers & agencies running high volumes of ad creative and fighting ad fatigue. 

Every clip is made by real humans — never AI

This is the thing we care about most: all videos are filmed by real humans. Never AI.

AI-generated "UGC" looks off, gets flagged by platforms, and doesn't build trust with real customers. Every reaction in the marketplace is genuine footage from a real person. That authenticity is exactly what makes UGC-style creative perform — and it's something AI video can't fake.

"Is anyone else using these clips?"

Yes — the clips are part of a shared library, so other brands may use the same source reaction. That's by design, and it's easy to make any clip feel unique to you.

You can customize a clip so it stops looking like stock and starts looking like your brand by:

  • Slowing it down or speeding it up to change the pacing and mood.

  • Adding your app or product demo so the reaction is clearly about your product.

  • Adding a caption or text hook to frame the clip with your message.

A raw reaction is a starting point. Pair it with your demo and a strong caption and it becomes an ad that's unmistakably yours.

What's included with a clip

  • A full commercial license — you can use purchased clips in your paid and organic marketing.

  • Instant download after purchase, so you can get straight to editing.

Next steps

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