Finding the right B-roll: filters, free clips, and downloads

Finding the right B-roll: filters, free clips, and downloads

With 5,000+ clips in the library, finding the right reaction fast is the whole game. This article covers the filters, the free starter clips, and how downloads work.

Filtering the library

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You can narrow the library down to exactly the reaction you need using any combination of these filters:

  • Format — the style/structure of the clip.

  • Niche — the vertical or category the clip fits.

  • Creator — clips from a specific creator.

  • Media type — video or image.

  • Emotion — the reaction's emotional tone.

  • Gender

  • Location

  • Age range

  • Hair color

  • Virality score — how well the clip/format has performed, so you can prioritize proven winners.

Combine filters to zero in — for example, video + "excited" emotion + high virality score to find your next hook, or filter by creator to keep a consistent face across a campaign. 

Free clips to get started

We include 30+ free B-roll clips so you can try the marketplace and get your first videos out the door. Use the "Free only" toggle to show just these clips.

Note: The free clips cost nothing, but you need an active subscription to download them. A subscription unlocks downloading across the library — including the free starter clips.

Downloading clips

  • Purchased clips come with a full commercial license and are available for instant download right after purchase.

  • Browsing and filtering the library is open — create a free account to browse the full library, use the advanced filters, and purchase clips.

  • Downloads live in your dashboard library, where you manage the clips you've unlocked.

Quick FAQ

Do I need a subscription to buy a single clip? No — you can purchase clips individually. A subscription is what unlocks downloading the free starter clips (and streamlines access across the library).

Can I use these clips in paid ads? Yes. Purchased clips include a full commercial license for your marketing.

What's the difference between "free" and "purchased" clips? Free clips are $0 but require an active subscription to download. Purchased clips are bought individually and download instantly with a commercial license.

What is the virality score? It's a signal of how well a clip or its format has performed, so you can prioritize proven, high-performing reactions.

Next steps

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