Automate video creation with the DansUGC API & MCP (ReelClaw

Automate video creation with the DansUGC API & MCP (ReelClaw) 

This is the part of the B-roll Marketplace we're most excited about. Instead of browsing, downloading, and editing clips by hand, you can let an AI agent do it — pulling B-roll clips and assembling finished videos programmatically, right inside your tools.

Our vision: connect DansUGC to an AI agent (Claude, Cursor, Codex, and similar) and produce thousands of videos without manual editing.

How it works

The automation layer has two pieces:

  1. The DansUGC MCP — a connector that gives your AI agent direct access to the B-roll library and the DansUGC API. The agent can search and pull clips just like you would in the marketplace, but through natural-language commands.

  2. The ReelClaw skill (dansugc.com/skill/reelclaw) — the playbook that teaches your agent the full pipeline: source the right UGC reaction hooks, analyze your app demo, and assemble finished reels (using tools like ffmpeg and AI analysis under the hood).

Together, they turn "find a clip and edit a video" into a repeatable, automated workflow your agent runs on demand.

What you need: a Growth subscription

The DansUGC API and MCP are available on the Growth subscription. Once you're on Growth, you can:

  1. Generate your DansUGC API key from your dashboard.

  2. Connect the DansUGC MCP to your AI agent (Claude, Cursor, Codex, etc.).

  3. Add the ReelClaw skill from dansugc.com/skill/reelclaw to your agent.

  4. Start generating videos — from single clips to thousands.

What you can build

  • Batch video production — spin up hundreds or thousands of variations for testing ad creative and fighting fatigue.

  • Agent-driven editing — have your agent pull the right reaction, drop in your app demo, and add captions automatically.

  • Programmatic sourcing — query the library by the same attributes available in the marketplace (format, niche, emotion, virality score, and more) straight from your agent.

Still real humans — even when it's automated

Automation applies to the editing and assembly, not the footage. Every reaction the agent pulls is filmed by a real human — never AI. You get the speed of automation with the authenticity that makes UGC convert.

Quick FAQ

Which plan do I need for the API and MCP? The Growth subscription. The API, MCP, and ReelClaw automation are Growth features.

Which AI agents are supported? Any agent that supports MCP — including Claude, Cursor, and Codex.

Where do I get the ReelClaw skill? At dansugc.com/skill/reelclaw. Add it to your agent alongside the DansUGC MCP. 

Are the automated videos made with AI footage? No. The clips are always real human footage. AI only handles the editing and assembly.

Next steps

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